Mike Schaeffer's Weblog
Wed, 01 Jun 2005
Should blog posts be written like a newspaper article?
Should blog posts be written with the essential content at the beginning and less interesting details at the end? Or is putting the punchline at the end acceptable?

Since people tend not to read online, and blogs are often read in huge volumes via an aggregator, my hunch is that the title (and maybe the first paragraph) have to convince people your article is worth the time...

More established bloggers, with a better track record of writing interesting stuff, might have more leeway.

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